Elite-VB LLC is passionate about helping Alaska employers with no-cost solutions that will turn a “vanilla” benefit plan into dream dessert. With over 25 years of experience in voluntary, benefits communication and enrollment experience, our goal is to combine PEOPLE with TECHNOLOGY to improve the overall benefit experience in organizations with 5+ employees.

During these times when social distancing is critical, Elite-VB has been conducting 100% “VIRTUAL” enrollments and has done so for years. Benefits are more important NOW than ever before, especially DISABILITY and LIFE. We can conduct your enrollment with online tools such as my terrific video, text alerts, Zoom conferences and other virtual enrollment tools and then care for your new hires…month after month…all securely and safely.

Elite-VB is the only agency in Alaska and Hawaii to specialize solely on voluntary benefits. Under the leadership of Pamela Whitfield, with voluntary benefits as her sole focus since 1995. An agency leader that that has pioneered voluntary benefits in both Washington and Alaska since 2013. Actually since 2002, my agency has executed over 900 voluntary benefit enrollments. Elite-VB was re-branded in Feb of 2019 to provide more carrier choices to create voluntary benefit programs that are tailored to each company we work with.

Partnering now with Atlanta-based Voluntary Benefits at Work – one of the largest Voluntary General Agencies in the US

We are deeply involved in the community and were named the #1 Business in Alaska by the BBB (“Torch Award for Ethics”) in 2016.

Give us a call, let’s schedule a virtual meeting and discuss your benefit needs, challenges and objectives and see if Elite-VB can “sweeten your benefits” complete with an ice cream social to celebrate the programs and services!


Our clients are probably just like you: They seek to enhance their benefit offering without adding costs to their benefit bottom line.  BENEFIT BROKERS evaluate your core/employer-paid medical/dental/vision.  Elite VB is a VOLUNTARY benefit broker.  You can rest assure that “voluntary” isn’t something we do an an “add on”.  It’s all we’ve ever sold and all we specialize in.  Keep your benefit broker…work with us for excellence in your employee-paid plans!


We Believe In ADVOCACY:

Employees are in a fragile state. We will advocate for employees who, like many Americans, are one or two paychecks away from financial insolvency. If we can agree on that, then we can put together a program that will speak to those who need to protect them and their families. Especially with Covid-19, employees need financial tools to ease the stress of the new virus and help with financial wellness

We Believe In EDUCATION.

We don’t SELL insurance. We educate employees on the need for employee-paid benefits, then explain the benefits offered and how they work, present cost-effective solutions and employees make choices. We take the next step to show them how to maximize their benefits when they need them. Pamela also is an educator as an Alaska certified CE instructor on “Stroke and the risks” to now “Voluntary Benefits, Benefits Communication and Enrollment Solutions in the New Covid World”


Elite-VB is a voluntary benefit broker, but our goal is to partner with benefit brokers to bring value to their clients with VOLUNTARY enrollment solutions and “best of class” carrier partners. Now with over 60+ years of voluntary benefit expertise, with partners such as VB @ Work and Complete Benefit Solutions, our team can bring benefits enrollment and communication tools to a broker’s clients and partner to create “Covid-compliant” effective enrollment solutions


Website, videos and the like are efficient, but insurance choices take a dialogue that can’t be replaced by a machine or link. We are helping people preserve and protect the most vitally important things that they hold dear: their loved ones, their health, their ability to earn an income. We take the time to learn about employee’s needs and then make suggestions that fit their budget and lifestyle. Using virtual tools such as co-browse and call center, we still believe in assisting employees with advice and support they need to make great decisions for themselves and their families.


Typically, extremely affordable premiums with employee-paid benefits is one of the reasons they are so appealing. An accident plan is as low as $.60 a day. We love to show off the affordability of voluntary premiums while also discouraging employers from simply “spreadsheeting” voluntary carriers. There is a lot more to carriers than price: enrollment platforms, communication materials, local office for support but employees should be able to clearly know what benefits are being offered, how it can help their lives and how to both participate in the programs as well as file a claim easily and efficiently.


but not at the sake of education and knowledge. Technology should be used to enhance the enrollment experience and streamline HR processes with our access to platforms such as Ease, Navigator and Selerix. Technology should be the tool, never the solution as strong benefits communication drive participation – not the platform itself


Pamela Whitfield

Founding Partner


Tonya Lancaster

Principle – VB @ Work


Brian Ely

Principle – VB at Work


Todd Adams

Elite-VB Admin Assistant



Pamela Whitfield knows voluntary.  PERIOD.

It’s safe to say that she might be the only producer and agency owner with over 23 years of sales and agency leadership for the three biggest voluntary carriers so “experience” is synonymous with her success.  As of 2019, her agency re-branded to become Alaskan’s only “voluntary benefit broker” to assist Alaskan business owners with cutting edge carrier and enrollment options that are “best in class”.  Along with her partners, Elite-VB now represent over 60 years of combined experience in voluntary benefit sales and service.

In 1995, when voluntary was unknown in the Northwest, Pamela joined Aflac as a District Manager and helped to put this carrier on the market.  Becoming one of the top recognized managers in the company, she moved to Allstate (American Heritage Life  – “AHL”) in 2000 was tasked as a District Manager to launch their entry into the Seattle market.

In 2002, Pamela joined Colonial Life and was the initial District Manager for Washington and Alaska Territory.  Winning a National Award in 2003 (People Development), soon her agency had over 20 agents and over 500 accounts.  Annually winning top awards, trips and accolades with Colonial, her agency earned an endorsement with the Master Builders Association in 2010, in that year, her agency opened over 80 new accounts.

Strongly involved in Health Underwriters she was a CE Course instructor in Washington to Life and Health agents yet Alaska came calling in 2012.  A call to her Bellevue office in Spring of that year alerted her to an RFP that involved a replacement of Aflac in the Kenai Borough, which resonated with Ms. Whitfield as her “college” wasn’t spent in a traditional college, but rather as a trapper and fisherman out of Kodiak, AK from 1980 to 1982…almost dying at sea a few times and skinning and tanning many hides (fox, otter and beaver).  More on that…can share pretty cool pictures of her with fox pelts at age 21…

Back to the story, in the Spring of 2013, Ms. Whitfield expanded her agency to Anchorage as there was mostly just one carrier in the state (Aflac).  Seeing a need for higher levels of service and a commitment to an agency with integrity, her agency swelled to over 175 Alaskan accounts over seven years with her Midtown Office.  In 2016, with just three short years in Anchorage, her agency won the $1 Business by the BBB:  “Torch Award for Ethics“, an award she is very proud of.

Learning about Alaska and understanding each industry…from trucking to healthcare, from HVAC to Catholic Schools, from boroughs to regional airlines, there’s only one way to  know Alaska…to jump in and execute flawless enrollments.  Each one of these clients have one thing in common:  they wanted to IMPROVE their voluntary benefit program and put their trust in Pamela and her team to evaluate, execute and service their program for years to come.

A leader in the insurance community, Ms Whitfield held the position of President of AAHU (Alaska Association of Health Underwriters) from 2018-2019, as well as Professional Development Chair in 2019-2020 and currently HUPAC Chair for AAHU for 2020/20121.

Deeply committed to on-going learning, in February of 2020, she co-authored a one-h0ur CE on “Stroke and Voluntary Benefit Options” for AAHU and in June will be CE Course provider for “Voluntary Benefits and Enrollment Solutions in the new Covid World“.

In May of 2020, she added Voluntary Benefit at Work (VB @ Work) as a partner (www.voluntarybenefitsatwork.com) out of Atlanta, to round out the capabilities for carrier support and Platform expertise.  VB @ Work has hundreds of clients (largest over 13,000) with Ms. Clark’s largest client over 3,000 lives.  Large, complex enrollments are our specialty, with benefits analysis, enrollment solutions, claims and service support included to ensure a complete solution.

Pamela’s history on Oahu with her parents owning a home in Pupukea, has lead her to expand her agency to Hawaii in 2020.  A future homeowner, Hawaiian business owners needs mirror that of Alaskan:  they all have a limited benefit budget, their employees are most likely living paycheck-to-paycheck and there is a lack of voluntary benefit EXPERTS that can build, implement and service Covid-friendly voluntary benefit programs…Hawaiian Style.

Pamela believes that now, 2020, more than ever, voluntary benefits and alternative medical options for Alaskan employers will play a pivotal role in protecting the employees that they employee.  Nothing is more important than our health and our financial security.  Time are challenging in the new world of Covid.  Elite-VB under Pamela’s leadership take our commitment very seriously to ensure quality programs with years of outstanding enrollments and Alaskan employers (both current and past clients) I am proud to call our friends.

We’re a phone call or e-mail away to evaluate your plan and improve everything from plan designs, premiums, underwriting and most importantly LOCAL servicing for Alaskan employers and Hawaii employers from 5 employees on up to 22,000.



Schedule Pamela to give her one-hour CE Course here!

I’m interested