Digital Communication Campaigns
Approaching the 2022 voluntary open enrollment season with 2019 communication methods won’t be effective. We know how the Pandemic affected the workplace, technology, retaining quality employees. We take what we know (and teach) and “meet the moment” with a process called “SMART VOLUNTARY” as this moment will award those who are understand how to capitalize on all that’s new…with five generations at the workplace.
This 4-minute will spend the first 3 minutes educating the viewer about how the Pandemic changed the way we absorb information. Elite-VB uses this knowledge to power the combination of video+text+ smartphone usage communicating voluntary benefits. We achieve high participation in voluntary benefit enrollments while amplifying HR’s message of caring.
Product are easy. Enrollment platforms abound. Our agency leverages over 25 years of experience paired with creativity which is the “rocket fuel” to launch successful enrollments to infinity and beyond!
Elite-VB LLC is proud to the be the exclusive distributor in Alaska and Hawaii for Benefits that Benefit Children (BTBC), a cause marketing program that benefits local children charities/hospitals.
Nationwide, the program has contributed over $900,000 to various charities and your organization can be one of the first few to utilize it through Elite-VB and make a difference.
The program engages employees, weaving the charitable benefit into the education of new employee-paid (voluntary) benefits. The program shifts the enrollment process away from “selling” benefits to “educating” employees to simply learn about the new benefits for a good cause.
The benefits include best-in-class accident, life, disability, ID theft, which improves a company’s benefit package, helping to attract and retain employees, while benefitting children in need in Hawaii and Alaska.
A new VOYA study reveals that, given inflation, 70% of employees are seeking more support to maximize their benefit dollars this open enrollment, including voluntary benefits such as critical illness, accident, etc.
This program will donate a contribution simply for your employees being educated on the benefit (no purchase required). At the end of the enrollment, a large check is donated on your behalf from National Benefit Partners (NBP). You have a valuable voluntary benefit program that will help children in need. What a win-win-win!
Elite-VB creates digital “campaigns” as we know that employees prefer receiving messages via VIDEO better than e-mail or the written word.
This is an example of a “pre-enrollment replacement video” that highlights why their employer is “upgrading” their programs, why it should matter to the employees, and relaying the high points of the new plans being offered. It is customized for each client and designed with HR.
It shares approximate premiums, the value of the plans and also that there will be NO HEALTH QUESTIONS only during this open enrollment.
As well, it lets staff know that they need to attend upcoming webinars, the URL for the website and that ALL employees will “elect” or “decline”.
I am proud to also be the exclusive Alaska and Hawaii distributor for Amaze Health: a paradigm-shifting service that simplifies all non-payer solutions, resulting in better care, improved health outcomes and a fabulous recruiting and retention tool (NOT INSURANCE or a VOLUNATARY BENEFIT).
Watch my Amaze Health intro video as it will explain at a high level:
- WHAT makes Amaze Health unique in the “virtual care world”
- WHEN you can introduce the benefit, which is anytime, with any organization (ideally “off open enrollment”) – such as unions, PEO’s for-profits, non-profits, remote workers, etc.
- HOW the benefit will be used by your employees and how it can lower workers comp, includes immediate mental health, includes insurance billing advocacy, concierge services and much more
- WHO will benefit from introducing Amaze Health to their workforce? Full-time, part-time (not on medical), 1099, seasonal, with no age bands or “minimum hours worked” – you decide who to cover.
- HOW MUCH: no more than $1.50 per employee and their entire family per month!
Want to see Amaze Health in action? Amaze Health Videos on Vimeo
Our agency is very talented in creating CUSTOM WEBSITES and LANDING PAGES for our clients. Our custom websites allows our clients to benefit from their own custom benefit URL that amplifies an organization’s message and is continually updated so it contains relevant information for staff as well as their families 24/7, whether they be hybrid or remote. It’s also great for new hires.
As well, websites/landing pages are a very EFFICIENT way to communicate via text. All HR has to do is push out the URL that holds:
- Employee enrollment information (webinar links, product info, etc.)
- Enrollment Link
- Updated constantly with analytics tracking the usage
SAMPLE Hawaii website (“your company” is sample landing page): www.elite-vb-hawaii.com
SAMPLE Alaska website (“your company” is sample landing page): www.elite-vb-alaska.com
SAMPLE corporate website (this one happened to be built for a PEO): www.proservice-essential.com
Elite-VB's Four Step Process...learn more
Step1- Start with Your Why
This phase is critical: it’s WHY employees should work and grow with our clients…with us as the creative spokesperson. We work off of a “digital needs assessment” but it’s much more than that.
From this meeting, I create the custom “Pre-Enrollment Message” (video) to ensure the voluntary benefit program is focused on RECRUITING and RETENTION
Step 2 - Pre-Enrollment Phase
Our digital campaigns are delivered in multiple formats: video, social media posts, websites, landing pages and more with a custom message.
Always branded with the client’s logo & brand colors, we incorporate them in every piece we create…so it resonates it staff as there is one chance to make a big impact and prepare for Step 3….
Step 3 - Enrollment Phase
Virtual enrollments must be “active”. Our agency designs the pre-enrollment communication so employees are educated when the make a decision.
When relevant new products are selected at a lower price point than currently in place, communicated effectively and employees can make elections easily and virtually, results skyrocket.
Whether using my EASE license or finding another solution, we understand tech…
Step 4 - New Hire & Servicing
Service is our specialty. Open Enrollment success shifts to
new hire and claims. Custom enrollment videos are shifted to new hire messages to continue to aid in RECRUITING and RETENTION.
We believe in mid-year communication, with videos on wellness benefits and adjust the subsequent open enrollment messages featuring policyholders who benefitted from the programs.
Elite-VB: Exclusive Distributor for BTBC in AK and HI
We are on a mission to make a difference in the lives of Americans through voluntary benefits. Our vision is to work with forward thinking brokers and employee-centered organizations to make a tremendous difference in the children in need through the offering of best-in-class voluntary benefits. Call us to learn more and let’s change lives together!